But exposing how many steps you've taken in the past week and photos of your fitness progress might not be the sort of thing you want the wider world to see.
If This Then That (IFTTT) recipes are calorie-free ways to stay on track.
Fitbit says its data shows most people remain inactive for periods of 90 minutes or more throughout the day, which is disastrous for their health.
So its Hourly Activity Goal encourages you to take at least 250 steps each hour. You'll see a person icon and several dots; if you've moved more than 250 steps, those dots will be lit up. To change the times of day your Fitbit tracks your activity, tap the gear icon on the top right of the "Hourly Activity" page to select a time frame; anywhere from five to 14 hours per day.
So whether you're just getting started or need to brush up on your Fitbit skills, check out our tips and tricks for making the most out of your fitness tracker.
There is never going to be a definitive answer to the standing-desk debate, but one thing is for sure: you should move more.
You might have seen the term "Fitbit community." That's because you can share your Fitbit data with (real and virtual) friends.