Hundreds of stores were slated to be opened, but only 89 ever were.Their Replay program was a loyalty program that allowed members to earn points for purchases which can earn members gift certificates. for 6 million as part of its initiative to diversify its retail holdings to reach a larger demographic with its consumer electronics and entertainment products. Their intention was to transform Sam Goody into a destination for young people looking for hip electronics.In late 2005, it increased its advertising and sales promotions, but this did not work.It is thought that the unprofitability, caused by competition from Wal-Mart, Best Buy, and online retailers such as Amazon.com, was the major factor in the decision to close the retail chain.In December 2005, Minnetonka, Minnesota-based Musicland Group, which owned Media Play, announced it would close all 61 stores by the end of January 2006 and refocus on its Sam Goody and Suncoast chains.Media Play had been unprofitable for a number of years.But even retailers who are not in financial distress are closing their weaker performing stores.
Sun Capital attempted to get the company back to basics, but in December 2005 they announced the closure and liquidation of all remaining Media Play stores.
The Musicland Group filed for Chapter 11 bankruptcy in January 2006, and in February announced the closing of 226 Sam Goody and 115 Suncoast Motion Picture Company stores, and all Media Play locations.
Just months after the chain closed, the website Media was all that remained. acquired the Musicland Group, which owned Sam Goody, Suncoast, and Media
Media Play was a chain of retail stores founded in 1992 by Musicland that sold movies on video, DVDs, music, electronics, video games, books, and games in the United States.
Each store essentially contained a book store, a movie store, a music store, and a video game store under one roof.
The same Replay card also worked at Sam Goody and Suncoast Motion Picture Company stores. They launched a major remerchandising campaign and converted Musicland's On Cue concept of rural stores to the Sam Goody brand, reducing its position in books and moving more into video games and DVD.