Hinge CEO Justin Mc Leod explains the idea behind “Your Turn” first emerged from focus groups, where users told the company they didn’t always abandon their conversations intentionally.Sometimes, they simply lost track of people in their inbox, or, 23 percent of the time, they just “got busy and forgot.” The Hinge team then developed a feature that would better flag conversations you hadn’t responded to yet.“We’re going to be rolling out some pretty significant algorithm changes early in the new year,” Mc Leod notes.He says the new algorithm will pay more attention to users’ chatting behavior, and will consider things like whether the person is just matching, but not chatting, or if they’re ghosting.Hinge doesn’t disclose the number of users it has, but says it’s now growing at 15 percent month-over-month, with the majority of downloads from word-of-mouth.
It’s just part of dating app culture these days, and one that can inspire negative feelings about the process in general.
One of its features – how users comment on individual pieces of content, such as text posts and photos – has seemingly inspired Tinder’s test of a news feed that let you react to pots of new photos or other items.
Hinge’s “Our Turn” feature goes live today in all markets, including the U.
Most dating apps match users then leave it up to them to initiate their chat.
When Bumble launched, however, it broke new ground by having women make the first move.
It has the user base doubled in the last 6 months, and it’s now setting up 100,000 dates per month (based on phone numbers being exchanged.) The company has been known to experiment with new ideas in the past.